Press kit
Coax
The word assassins game — a decades-old party tradition, finally with a referee. Everything on this page is free to use in editorial coverage; for gameplay clips, interviews or anything missing, email danielsungsukim.dev@gmail.com.
The pitch
Coax turns any hangout into a secret spy game. Everyone gets a hidden word and a hidden target, and you win by tricking your friends into saying their word — out loud or in the chat — before your own hunter gets you.
Fact sheet
- Name
- Coax (store listing: “Word Assassins - Coax”)
- What it is
- A party game the phone referees while it plays out inside real life
- Developer
- Daniel Kim — designed, built and shipped by one person
- Platforms
- iOS and Android
- Price
- Free · Elite $11.99/mo or $59.99/yr · Event Pass $9.99 for 7 days
- Players
- 3–20 free · up to 100 with Elite · 500-person venue events (Apocalypse)
- Modes
- Assassin (days-long hunt) · Blitz (one sitting) · Battle Royale · Apocalypse
- Languages
- 9 — English, German, Spanish, French, Italian, Japanese, Korean, Portuguese, Chinese
- Launch
- Version 2.0, rolling out August–September 2026
- Website
- playcoax.com
The story
“Assassin” has been played on campuses, in offices and at weddings for decades — secret targets, whispered accusations, and one overworked organizer running the whole thing off a spreadsheet and the honor system. Coax puts the referee in everyone's pocket: the app deals each player a secret target and a secret trigger word, verifies every elimination, hands the victim's target to their killer, and keeps score until one player is left standing. Because a kill counts whether the word is said out loud or typed in the group chat, a game runs quietly inside real life — a dinner, a road trip, an office week — with no board, no turns, and no huddling around a screen.
Coax is designed, built and shipped by one person. It speaks nine languages, scales from a table of three to a five-hundred-person venue — big rooms get a live game board projected from playcoax.com/board — and it sells no gameplay advantage: paid tiers add capacity, modes and cosmetics, never an edge. There is no GPS and no location tracking; the game runs on words, not maps.
Assets
Right-click or long-press to save, or tap a card to open the full file. App icon: download. Landscape banner: download.
Contact
Review copies, promo codes, gameplay clips, event demos or a conversation with the developer — one email, usually answered the same day.
danielsungsukim.dev@gmail.comRunning an event instead? Coax for events is the right door.



