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Turn your trip
into a game.

Coax is Word Assassins for your phone — a social deduction party game for friends in the same room. Everyone gets a secret word. Get someone to say theirs — out loud or in the chat — and they're out. No props, no setup — just the people already around you, talking slightly more carefully than usual.

Free to play. No account needed to start a game.

A player's secret target and trigger word during a Coax game

The one rule

Lie about anything.
Except this.

Bluff about your word. Deny you refreshed it. Swear you aren't hunting anyone. All fair. The only thing you can't lie about is whether you actually got someone — that part runs on trust, which is why it works best with people you'll still be sitting next to tomorrow.

No refereeNo scanningFace to face

Your assignment

S

Target

Sam

Get them to say

ring

How a round plays out.

If you've played word assassins before — camp, college, a bachelorette — this is that game, minus the paper slips. If you haven't, it takes about four screens to learn — or read the full rules.

01A Coax lobby with three players joined

Get a group together

Create a game and share the six-letter code. Three players minimum — past that, the more the better, as long as you're all going to be in the same place.

02The Coax hunt screen showing the current target and a secret trigger word

Everyone gets a word

You're dealt one secret target and one ordinary word — the kind that turns up in conversation if you steer it there. Nobody knows who's hunting them.

03The Coax hunt screen asking to confirm a trigger-word refresh, with two refreshes remaining

Swap a dud word

Dealt a word nobody is ever going to say? Refresh it for a new one — twice a game — and keep hunting. Your target never finds out.

04Coax spectator mode showing a live feed of eliminations

Take them out

Get them to say it, hold to confirm, and you inherit their target and their word. Get caught yourself and you drop into a live feed to watch the rest play out.

Word packs

Words that match the room.

37 packs, 3,500+ words — the office, the wedding, the group trip. Deal from one that fits the crowd and every word has a reason to come up.

Bachelorette

93 words

Coffee Shop

Free

88 words

Game Night

Free

91 words

Camping

83 words

College Dorm

86 words

Climbing Gym

99 words

Ghostwriter

Type a party. Get a pack.

No pack fits? Describe the occasion and Ghostwriter writes a custom one on the spot — words only your group would think to dodge.

ski weekend with the girls

powderchairlifthot cocoawipeoutgondolabeaniesnowball

Where it works

Best with people
you're already around.

The whole game runs on ordinary conversation, so it needs conversation to happen. Anywhere a group shares space and time, it lights up. Spread that same group across a campus and it quietly dies.

A trip

Airport to airport. Nothing fills a road trip like watching someone dodge a word for six hours.

A team

Practice, travel, the group chat. Everyone already sees each other constantly — that's the whole requirement. Team building, without anyone calling it that.

A house

Roommates, a retreat, a rental. Shared space and shared time is what makes it fire.

A wedding

Big room, everyone in it, nothing to do between courses. Apocalypse was built for this, and we set those up with the organiser.

Four ways to play

Same idea.
Very different evenings.

Assassin

Free

3+ players · any length

The classic game of word assassins. One secret target, one word, a chain that collapses inward — eliminate yours and you inherit their target and their word.

Battle Royale

Elite

party groups · extra lives

No assigned target. Get any living player to say your word, then draw a fresh one. Extra lives turn a hit into a warning instead of an exit.

Blitz

Elite

snipe to eliminate

Sniping is always on: call out the exact word you think someone is hunting for. Right and they're out — wrong and you are. Spelling counts.

Apocalypse

Events

big groups · one venue · arranged with us

One gathering, one hunt — a wedding, a retreat, an office floor. The only mode with kill codes: catch someone and they hand over six characters as proof. Set up as an event rather than sold in the app, so get in touch and we'll run it with you.

A few of the words in play

starbucksfestivalobviouslyairporthonestlyleftoverssunscreenplaylistanywaybatterytrafficbirthdayliterallyparkingweatherchargercoffeeactuallytomorrowbasicallypassportsunsetreceiptdelayedhungrysouvenirreservationwifiselfiedetour

Getting in

Six letters. Everyone's in.

Friends join as guests in seconds — no sign-ups, free up to 20 players. The host reads six letters off their screen and the lobby fills itself.

Someone in your group
is about to slip up.

Free to play. Takes about a minute to start a game — and roughly ten seconds after that, everyone starts choosing their words a little more carefully.

Questions

What people ask before their first game

What is Coax?
Coax is Word Assassins for your phone: a social deduction party game for friends in the same room. Everyone gets a secret target and a secret word; get your target to say their word in normal conversation and they're out.
How many people do you need?
Three or more. Six is lively, and past ten it becomes the only thing anyone talks about. Coax is free for up to 20 players per game; bigger events run by arrangement.
Is it free?
Yes. Coax is free on iOS and Android, with an optional Elite subscription for extra word packs and bigger lobbies, and an Event Pass for a single big occasion.
Do we all have to sit around a screen?
No. That's the point. The game runs in the background of a dinner, a road trip or a whole wedding week; your phone only comes out to confirm a kill.
Does it work if some people are remote?
It's built for people who actually talk to each other in person, but a target who types your word in the group chat has said it — both count.
How is Coax different from Werewolf or Spyfall?
Those are sit-down rounds; everyone stops and plays. Word Assassins plays underneath the evening and only surfaces when someone slips. See the comparison in our guides.